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  2. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...

  3. PEST analysis - Wikipedia

    en.wikipedia.org/wiki/PEST_analysis

    In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...

  4. Business ecosystem - Wikipedia

    en.wikipedia.org/wiki/Business_ecosystem

    According to author Alan Marshall, for example, the metaphor is used to make out that somehow business operates using natural principles which should be left to run without interference by governments. [19] [pages needed] In the PESTEL-framework, ecology or environment is one of the criteria to analyse the external circumstances of a company.

  5. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.

  6. Global environmental analysis - Wikipedia

    en.wikipedia.org/wiki/Global_environmental_analysis

    A company is influenced by its environment. Many environmental factors, especially economical or social factors, play a big role in a company's decisions, because the analysis and the monitoring of those factors reveal chances and risks for the company's business. This environmental framework also gives information about location issues.

  7. List of business theorists - Wikipedia

    en.wikipedia.org/wiki/List_of_business_theorists

    Michael Hammer - business process reengineering (1990s) Charles Handy - organisational behaviour (1990s) Paul Harmon - management author; G. Charter Harrison (1881–1959) - Anglo-American management consultant and cost account pioneer; Sven A. Haugland (born 1948) - Norwegian organizational theorist; David L. Hawk

  8. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

  9. Context analysis - Wikipedia

    en.wikipedia.org/wiki/Context_analysis

    Context analysis is a method to analyze the environment in which a business operates. Environmental scanning mainly focuses on the macro environment of a business. But context analysis considers the entire environment of a business, its internal and external environment. This is an important aspect of business planning.