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This week the brand rereleased the film's classic red, white, and blue Cortez sneakers. Of course, they sold out in hours—it has, after all, been six years since the original 2018 rerelease.
Demand for the shoe grew exponentially after the public noticed that the Nike Cortez was being used by the 1972 U.S. Olympic athletes. Sales reached $800,000 during the first year the shoe was released, which was a 100% sales increase over the 8,000 sales inquiries reached after the first year of selling the Tiger brand shoes. [ 4 ]
Nike and Off-White: "The Ten" was a sneakers collaboration between Nike and Off-White in 2017. It initially involved the deconstruction of ten iconic Nike silhouettes, designed by Founder and CEO of Off-White, Virgil Abloh. The ten shoes were individually broken down by Abloh, and then rebuilt with a different design and rearranged components.
In 2023, Corteiz collaborated with Nike to release the Nike Air Max 95. The sneaker was released in three colorways, Gutta Green, Pink Beam and Aegean Storm, which were exclusively released in London, New York and Paris. [14] That same year, Corteiz joined forces with the streetwear brand Supreme to launch a collection of t-shirts and hoodies. [15]
This caused a problem as both companies were selling shoes with the same name, Cortez, and both went to court in a lengthy legal battle. Eventually in 1974, the court ruled in favor of Nike and they were given the right to sell their shoes under the Cortez name leading Onitsuka Tiger to rename their shoe the Corsair.
The two other pairs of shoes available online are both retailing for $199 on the website. The new website also sells other Trump-branded shoes and “Victory47” cologne and perfume for $99 a bottle.