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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
robots.txt is the filename used for implementing the Robots Exclusion Protocol, a standard used by websites to indicate to visiting web crawlers and other web robots which portions of the website they are allowed to visit.
Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.
Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. [4] [5] The platform is used for keyword research, competitive analysis, site audits, backlink tracking, and comprehensive online visibility insights. [6]
DomainKeys Identified Mail (DKIM) is an email authentication method designed to detect forged sender addresses in email (email spoofing), a technique often used in phishing and email spam. DKIM allows the receiver to check that an email that claimed to have come from a specific domain was indeed authorized by the owner of that domain. [ 1 ]
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