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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
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A heraldic banner, also called a banner of arms, displays the basic coat of arms only: i.e. it shows the design usually displayed on the shield and omits the crest, helmet or coronet, mantling, supporters, motto or any other elements associated with the full armorial achievement (for further details of these elements, see heraldry).
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Geon’s roots date back to 1927 when BFGoodrich scientist Waldo Semon produced the first usable vinyl polymer, marketed under the trade name “Geon”. In 1933, Waldo Semon was granted US Patent for PVC (U.S. Patent No. 1929453), [ 4 ] and in 1948, BFGoodrich created a vinyl plastic division that was subsequently spun off through a public ...
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