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YP's consumer brands include the YP mobile app and yp.com, which are used by nearly 80 million consumers each month in the U.S. and The Real Yellow Pages directory. [2] In May 2016, YP entered into a partnership with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation.
In 2005, [3] following SBC's acquisition of AT&T, the SNET directories were rebranded as the AT&T Yellow Pages. In 2006, following BellSouth 's purchase by AT&T , the directory company itself was rebranded as AT&T Advertising & Publishing , the collective name of all of AT&T's directory operations.
The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages. The Southwestern Bell branding was retired altogether in 2002 in favor of SBC's corporate standard SBC SMART Yellow Pages , inherited from Pacific Bell Directory .
The site enables you to find more than just reverse lookup names; you can search for addresses, phone numbers and email addresses. BestPeopleFinder gets all its data from official public, state ...
SBC, BellSouth to Acquire Online Yellow Pages. Archived from the original on 28 September 2007; Graham, Jefferson (27 January 2005). "USA Today". Online Yellow Pages take you on virtual stroll "Yellow Pages No Longer an Exclusive". Kelsey Group. 2 October 2008. Archived from the original on 4 October 2008
As cellular phones become more popular, there have been plans to release cell phone numbers into public 411 and reverse number directories via a separate Wireless telephone directory. However, these plans have come under opposition from internet based privacy advocate groups, and blogs, often citing privacy concerns.