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Market segmentation is the basis for a differentiated market analysis. Differentiation is important. One main reason is the saturation of consumption, which exists due to the increasing competition in offered products.
Gojek was started by Nadiem Makarim in 2010 as a call center and 20 ojeks (motorcycle taxi) to arrange transportation and courier deliveries. [15] In 2015, Gojek started an app which boosted the orders from 3,000 to 10,000 orders per day, and expanded the services including food delivery, ticket sales, etc. [15] In 2017, Gojek become Indonesia's first unicorn startup, with orders up to 300,000 ...