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A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature .
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With the rise of new media through social media (Facebook, Youtube, etc) there has been an increase in fake news due to the ability of anyone able to share and rapidly spread information. It can be tough to decipher who to trust, and who not to. [13] On the Internet, fake news articles can appear in the same search as truthful ones.
After that, the information can be presented in a variety of long form and short form formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. [3] Examples of short form content include short blog posts and social media posts. [4]
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The Daily Skimm is the company's daily email newsletter. It focuses on a short, simple, and easy-to-read version of the news, and is marketed to urban women aged 22–34. [ 8 ] As of November 2016, the newsletter has over 4 million subscribers.
A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. [ 16 ] In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to ...
an announcement list is closer to the original sense, where a "mailing list" of people was used as a recipient for newsletters, periodicals or advertising. Traditionally this was done through the postal system , but with the rise of email , the electronic mailing list became popular.