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In 2012, Chili's used Wendy Rene's Stax single, "Bar-B-Q," in their TV commercial. [11] In September 2017, Chili's dropped about 40 percent of its menu items to focus on burgers, ribs, and fajitas. [12] In February 2020 Chili's announced a new marketing campaign encouraging people to "laugh so hard you pee a little."
Chili's Inc. was sold to Norman E. Brinker in 1983, and took the company public a year later. [5] The first Romano's Macaroni Grill opened in Leon Springs, Texas, in 1988. [6] [7] In 1991, Chili's Inc. became Brinker International, Inc. [8] In 1992, the company entered into an agreement with Pac-Am Food Concepts to expand the Chili's brand to ...
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Same-restaurant sales at Chili's and Maggiano's rose a hearty 9.6% and 21.6%, respectively. The company said the sales gains were fueled by higher menu prices and more orders of premium items like ...
Last quarter, sales at Chili's exploded 14.8% (compared to estimates of 6.3%) as the chain wrestled value-seeking diners away from fast food giants such as McDonald's by offering a new $10.99 "Big ...
Kelli Valade, President of Chili's, remarked: "After reviewing the good conduct of Pam, I have decided to lift the now 11-year ban. Pam is an inspiration to many and we welcome her with open arms."