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The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. [1] [non-primary source needed]
In his 2021 publication Marketing Strategy: Based on First Principles and Data Analytics, Sridhar presented a structured framework that integrated marketing analytics with strategic pillars to tackle various marketing challenges. [20] The second edition of the book introduced updates on digital marketing, influencer strategies, and social media ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
According to the American Marketing Association (AMA) "The distinction of “AMA Fellow” is given to members in good standing of the AMA who have made significant contributions to the research, theory and practice of marketing, and/or to the service and activities of the AMA over a prolonged period of time." [1] [2]
He was honored with the Harold H. Maynard Award in 1989, Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Mahajan Award for career contributions to strategy in 2001 and the William L. Wilkie, Marketing for a Better World award in 2017. In 2003 he received the AMA/McGraw-Hill Distinguished Marketing Educator Award.
Organizations in the United States involved in setting standards for certification include the American National Standards Institute (ANSI) and the Institute for Credentialing Excellence (ICE). Many certification organizations are members of the Association of Test Publishers (ATP).
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