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As of March 2024, YouTube Premium is available in most of the Americas, Europe and Oceania, as well as parts of Africa and Asia, with a total availability in 119 markets. [56] Following the Russian invasion of Ukraine, Google indefinitely suspended all of its all payment and subscription-based services in the country, including YouTube Premium.
The new price of an individual YouTube Premium plan is $13.99 per month (up from $11.99 previously) while YouTube Premium Music subscribers will pay $10.99 per month (up from […]
In July 2023, YouTube for the first time raised the price of YouTube Premium (from $11.99 to $13.99 per month) and YouTube Music (from $9.99 to $10.99) in the U.S.
Beginning in January, the cost of the platform will jump to $82.99 per month, up from $72.99. The latest price increase for YouTube TV stems from rising content costs, the company said.
[312] [313] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [314] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [315] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [316]
Starting Jan. 13, 2025, YouTube TV's monthly price for a base plan subscription will rise from $72.99 per month to $82.99 per month. YouTube TV told USA TODAY that users can pause or cancel their ...
The service's benefits continued to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription was priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [5] [6]
[53] [54] YouTube developed its own chip, called "Argos", to help with encoding higher resolution videos in 2021. [55] In April 2023, YouTube began offering some videos in an enhanced bitrate "1080p Premium" option for YouTube Premium subscribers on iOS. [56] In August 2023, the feature became available to subscribers on desktop platforms. [57]