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In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart; Eighteen-hour bra; Playtex Secrets; Full support; Everyday basics; The company has been producing and marketing the Cross Your Heart bra since 1954 [64] under the slogan that it "lifts and separates," a phrase that is now well known in popular culture. [10]
Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra ... Fjällräven Kånken Black One Size. $88. See at Amazon ... $20 $29 Save $9 with Prime. See at Amazon. Playtex Women's 18-Hour ...
The Playtex Division of Sara Lee was given the responsibility of introducing "The Wonderbra" style to the United States. Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra.
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