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As part of Audi's centennial celebration in 2009, the company updated the logo, changing the font to left-aligned Audi Type, and altering the shading for the overlapping rings. [113] The revised logo was designed by Rayan Abdullah. [114] Audi developed a Corporate Sound concept, with Audi Sound Studio designed for producing the Corporate Sound ...
The trademark symbol of Auto Union (and present-day Audi), the four overlapping rings, symbolized the four marques forming Auto Union: Audi, DKW, Horch, and Wanderer. [ 19 ] [ 20 ] There is also a version of the logo that uses both overlapping and interlocking rings.
Eventually, on 29 June 1932, Horch, Audi, DKW and Wanderer merged to form the Auto Union. The current Audi four-ring logo is the Auto Union logo that represents the merger of these four brands. In the 1930s, Horch introduced a new line of smaller and cheaper, but still presentable, V8 automobiles.
Audi's EVs currently sold in China have the four-interlocking ring logo. These are the Q4 e-tron made with joint venture partner FAW, the Q5 e-tron SUV made with SAIC, and the Q6 e-tron made with ...
The different models may be distinguished by the emblems on their boot lids: the WR had a vinyl 'quattro' decal or a brushed aluminium effect plastic emblem, the MB had chrome plated 'Audi', 'Audi rings' and 'quattro' emblems, whilst the RR had only chrome plated 'Audi rings'.
Audi overhauled its corporate identity around the same time, dropping the "Audi Oval" logo that had been in use since the late 1970s, giving prominence to the four rings, and replacing Times with the Univers font for all corporate communications.