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According to Fortune, Fashion Fair Cosmetics was once the largest black-owned cosmetics company in the world. [11] In April 2019, a United Kingdom creditor petitioned a judge to force the company to sell its Fashion Fair Cosmetics UK assets. [12] In November 2019, the brand was acquired by Cheryl Mayberry McKissack and Desirée Rogers. [13]
Nearly 50 years later, Fashion Fair continues founder Eunice Johnson’s legacy by designing makeup for Black women with darker skin tones.
Fashion Fair originally debuted in the ‘70s as the first prestige makeup brand made specifically for Black women and was sold globally in department stores. Now, the line is being relaunched by ...
The fashion tour was a pioneer in using African-American models on the runway and helped highlight the works of African-American designers. Building on her difficulties in finding cosmetics suited to the skin tones of her models, Johnson created Fashion Fair Cosmetics in 1973 as a line of makeup that would be sold in leading department stores. [4]
In 2015, the makeup maven debuted her own beauty brand, Pat McGrath Labs, which continues “to launch obsession-worthy cosmetics, collaborations, and curations that have pushed the boundaries of ...
The fashion fair held its last show in 2009 due to the illness and later death of Johnson. In addition, Johnson Publishing produces a line of cosmetics marketed to women of color. Named Fashion Fair Cosmetics, the line was founded in 1973 and was formerly available in over 2,500 stores worldwide. [22]