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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

4. Advertising revenue - Wikipedia

   en.wikipedia.org/wiki/Advertising_revenue

   The company's digital advertising revenue figures were approximated at around $39.92 billion U.S. in 2018. Google and Facebook are reported to control just under 60% of the U.S. online marketing space. [8] A significant part of Google's online advertising platform is Google AdSense, which allows websites to display Google-driven advertisements ...

5. Low Costs, High Potential: 10 Best Countries for Young ... - AOL

   www.aol.com/low-costs-high-potential-10...

   The cost to start a business is only $236, and the time required to start a business is two days. Plus, the ease of doing business index ranks high at 98 out of 100. The average age of startup ...

6. Pubmatic - Wikipedia

   en.wikipedia.org/wiki/Pubmatic

   PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. [1] [2] PubMatic's sell-side, [3] real-time programmatic ad transaction advertising software [4] puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, [5] while allowing users to opt-out of having their ...

7. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads formerly known as Google Adwords is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]