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The plaintiff, John Leonard, discovered these could be directly purchased from Pepsi at 10¢ per point. Leonard delivered a check for $700,008.50 to PepsiCo, attempting to purchase the jet. PepsiCo initially rejected Leonard's offer, citing the humorous nature of the offer in the advertisement.
In August 1999, judge Kimba Wood ruled in favor of PepsiCo with the argument that "[n]o objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet". [6] The company later updated their commercial to increase the number of Pepsi Points required for the jet from seven million to 700 million. [2]
A business student who read the fine print discovered that he could buy Pepsi points, and persuaded investors to give him $700,000 — the amount he needed to buy the 7 million points for the jet ...
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In 1999, the company agreed to pay $3.75 billion in compensation — up to $1.5 million per user — in a national settlement. Wikimedia Commons GlaxoSmithKline
The State Department Air Wing (DoSAW), formally the Bureau of International Narcotics and Law Enforcement Affairs Office of Aviation (INL Air Wing or INL/A) is an office of the United States Department of State that supports diplomatic aviation needs falling outside the legal authority or scope of the U.S. Air Force. [3] [4]
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The announcement of the settlement, which involved a temporary modification of the ITAR, came as a surprise to many in the gun control movement and was immediately challenged by over 20 state attorneys general in various federal venues. [10] Cases prompted as a reaction to Defense Distributed I include: State of Washington v. U.S. Dept. of State