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Typography is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. The same block of text set with 50% leading: Typography is the art and technique of setting written subject matter in type using a combination of ...
Typographical syntax, also known as orthotypography, is the aspect of typography that defines the meaning and rightful usage of typographic signs, notably punctuation marks, and elements of layout such as flush margins and indentation.
A table of contents with the leaders highlighted in green. A leader in typography is a series of characters, usually lines of dots or dashes, that are used as a visual aid to connect items on a page that might be separated by considerable horizontal distance.
The availability of cheap or free fonts made the conversion to do-it-yourself easier, but also opened up a gap between skilled designers and amateurs. The advent of PostScript, supplemented by the PDF file format, provided a universal method of proofing designs and layouts, readable on major computers and operating systems.
Typography utilized to characterize text: Typography is intended to reveal the character of the text. Through the use of typography, a body of text can instantaneously reveal the mood the author intends to convey to its readers. The message that a body of text conveys has a direct relationship with the typeface that is chosen.
Sentence spacing concerns how spaces are inserted between sentences in typeset text and is a matter of typographical convention. [1] Since the introduction of movable-type printing in Europe, various sentence spacing conventions have been used in languages with a Latin alphabet. [2]
Since there is no added white space built into a typical full stop (period), other than that above the full stop itself, full stops contribute to the river effect in a limited way. At one time, common word-processing software adjusted only the spacing between words, which was a source of the river problem.
Typography and design were crucial to helping these relationships progress—clarity, objectivity, region-less glyphs, and symbols are essential to communication between international partners. International Typographic Style found its niche in this communicative climate and expanded further beyond Switzerland, to America.