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Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company Kantar Group .
This is a list of notable polling organizations by country. All the major television networks, alone or in conjunction with the largest newspapers or magazines, in virtually every country with elections, operate their own versions of polling operations, in collaboration or independently through various applications.
Ian Ward Griffiths (born 1966) is a British businessman. He is a non-executive director of BBC Commercial and a Senior Adviser to Bain Capital. Between 2020 and 2022 he was the CFO and deputy CEO of Kantar Group, a global data analytics and brand consulting company.
Research International's Philip Barnard became Kantar's first CEO and chairman. He retired from his post in 1999. [1] In 2008, WPP acquired the leading marketing research company TNS for Kantar, and the following year all the Research International companies were moved into TNS.
Kantar IMRB's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing, and rural marketing. [ 1 ] By 2019, Kantar merged the operations of IMRB, with its sister divisions Millward Brown and TNS, to form a global Kantar Analytics Practice as a part of wider restructuring exercise.
In Turkey, TV measurement is by TNS (Kantar Media) and radio by Nielsen. In the UK, television measurement is administered by the Broadcasters' Audience Research Board via a metered panel and radio by RAJAR with a diary system. The NRS (National Readership Survey) measures newspaper and magazine readership.