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Sales engineering is a hybrid profession of sales and engineering that exists in industrial and commercial markets. Buying decisions in these markets are made differently than those in many consumer contexts, being based more on technical information and rational analysis and less on style, fashion, or impulse .
Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". [1]
Chikiting Books section. In 2013, the Center for Digital Education was launched at the Philippine Normal University. It focuses in promoting the use of technology in Philippine education. The center is an air-conditioned classroom with at least 20 personal computers and tablets donated by Vibal. [11] [12] [13]
Consumer sales promotion: PepsiCo products: PepsiCo encouraged sales of its soda products through a sales promotion. In 1992, it announced that it would print numbers ranging from 001 to 999 inside the caps of its bottled soda products. Certain numbers, announced through television, could be redeemed for prizes, ranging from ₱100 to ₱1 million.
The National Book Development Board, abbreviated as NBDB, is an agency of the Philippine government under the Department of Education formed through Republic Act No. 8047 or the Book Publishing Industry Development Act, which was responsible for promoting the continuing development of the book-publishing industry in the Philippines, with the active participation of the private sector.
Among the possible inspirations of publishing Tagalog romance paperback novels were the Mills & Boon and Harlequin Romance love story pocketbooks. [4] The actual idea of publishing Tagalog romance paperbacks in the Philippines was conceptualized by Benjie Ocampo, the proprietor of Books for Pleasure, Inc., the company that carried the English-language Mills & Boon pocketbooks line in the country.
Anvil Publishing, Inc., is the publishing arm of National Book Store.It publishes print books, e-books, and audiobooks. Anvil is a nationwide book dealer to network servicing dealers in the Philippines which includes National Book Store (Anvil's parent company), Goodwill Book Store, Rex Book Store, and Solidaridad.
Bernardo Malvar Villegas (born March 12, 1939) is a Filipino economist and writer best known for being one of the framers of the 1987 Philippine Constitution, [1] [2] for authoring a number of widely used Philippine economics textbooks, [3] and for his role in the founding of two influential Philippine business organizations, the Center for Research and Communication [4] and the Makati ...