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No Name (styled as no name, French: sans nom) is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada's largest food retailer.. No Name products are available in stores across Canada that include Loblaws, Dominion, Extra Foods, Fortinos, Freshmart, Maxi, No Frills, Provigo, Real Atlantic Superstore, Real Canadian Superstore, Shoppers Drug Mart ...
The new line was promoted as offering savings of between 10 and 40 per cent over comparable national brands. [4] As No Name sales exceeded the company's own projections, Loblaws Supermarkets president Dave Nichol predicted the day when "limited line stores" would offer a complete assortment of No Name groceries [5] While the first No Frills ...
The logo of No Name – Canadian line of generic brand grocery and household products: ... No Name ; Established: 21 March 1978 : Website: noname.ca : Authority file ...
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A year later, the number of No Name products had increased to a hundred different items and represented five percent of Loblaws sales. [48] Within months of the No Name launch, Loblaw opened a prototype No Frills store in East York. Also known as a 'box store,' since items were not individually shelved but left in their cardboard shipping ...
It's no secret that name-brand products are often more expensive than their generic counterparts. You can expect to pay at least 20%-25% more for products emblazoned with well-known names. And with...
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