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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he
The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [ 6 ] [ 7 ] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
Agreeing that the accusations against them distract the public from more relevant issues, such as the plight of farmers in Belarus, the two decide to raise awareness of that problem by going to the P.F. Pityef Bracelet Factory, where they learn, in a sequence featuring rhyme and animation in the style of Dr. Seuss, [1] [2] that such bracelets ...
At the time, the Foundation and Nike were introducing a yellow wristband that they wanted to sell as a fundraiser. SS+K suggested branding it with LIVESTRONG, which helped raise tens of millions of dollars through sale of more than 70 million wristbands globally. A documentary video can be viewed on SS+K’s channel on Vimeo.
A white terrycloth wristband on an arm, next to a blue silicone wristband. Wristbands are encircling strips worn on the wrist or lower forearm. The term may refer to a bracelet -like band, similar to that of a wristwatch , to the cuff or other part of a sleeve that covers the wrist, or decorative or functional bands worn on the wrist for many ...
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