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The Lexus and the Olive Tree: Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree.
The World Is Flat: A Brief History of the Twenty-First Century is a 2005 book by American political commentator Thomas L. Friedman.It analyzes globalization in the early 21st century, suggesting that the world has a level playing field where countries, companies, and individuals need to remain competitive in a global market.
Hot, Flat, and Crowded: Why We Need a Green Revolution—And How It Can Renew America is a book by New York Times Foreign Affairs columnist Thomas Friedman, proposing that the solutions to global warming and the best method to regain the United States' economic and political stature in the world are to embrace the clean energy and green technology industries.
Global village describes the phenomenon of the entire world becoming more interconnected as the result of the propagation of media technologies throughout the world. The term was coined by Canadian media theorist Marshall McLuhan in his books The Gutenberg Galaxy: The Making of Typographic Man (1962) and Understanding Media (1964). [1]
Economic globalization is the intensification and stretching of economic interrelations around the globe. [3] [4] It encompasses such things as the emergence of a new global economic order, the internationalization of trade and finance, the changing power of transnational corporations, and the enhanced role of international economic institutions.
In the 2000 edition of the book, Friedman argued that this exception proved the rule: the war ended quickly, he argued, partly because the Serbian population did not want to lose their place in a global system "symbolised by McDonald's" (Friedman 2000: 252–253). In 2022, the rule was violated again with the 2022 Russian invasion of Ukraine ...
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According to Thomas Friedman, globalization leads to global arrogance based on soft power (culture, technology and economy) rather than occupation and imperialism. US efforts to avoid international scrutiny and refuse to sign international treaties on global warming or the International Criminal Court , according to Barber, are viewed as signs ...