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  2. Customer data management - Wikipedia

    en.wikipedia.org/wiki/Customer_data_management

    Customer data management, as a term, was coined in the 1990s, pre-dating the alternative term enterprise feedback management (EFM). CDM was introduced as a software solution that would replace earlier disc-based or paper-based surveys and spreadsheet data. Initially, CDM solutions were marketed to businesses as software, which were specific to ...

  3. Oracle CRM - Wikipedia

    en.wikipedia.org/wiki/Oracle_CRM

    Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support. [1] [2]

  4. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    In cloud based CRM system, transaction can be recorded via CRM database immediately. [16] Some enterprise CRM in cloud systems are web-based customers don't need to install an additional interface and the activities with businesses can be updated real-time. People may communicate on mobile devices to get the efficient services.

  5. Customer data platform - Wikipedia

    en.wikipedia.org/wiki/Customer_data_platform

    A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .

  6. SugarCRM - Wikipedia

    en.wikipedia.org/wiki/SugarCRM

    SugarCRM is a software company based in Silicon Valley. It produces the on-premises and cloud-based web application Sugar, a customer relationship management (CRM) system. SugarCRM's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.

  7. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

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