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The Real Littles series of Shopkins (Seasons/Series 12-14) gained popularity on social media platforms, such as TikTok and YouTube Shorts, with some unboxing videos of them gaining millions of views, alongside a similar toy brand, 5 Surprise Mini Brands, by Zuru.
Zuru (stylized as ZURU) is a Hong Kong–based toy, disruptive, and a FMCG company that manufactures multiple brands of toys and consumer goods products.As of 2024, the company operates four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
The style and design of the toy pets was changed significantly, which garnered significant backlash from fans and collectors of the toys. Later on, they added the Sweetest Pets series (pets themed after sweets), Rolleroos (pet friends that are shaped like small balls), pets that came with Blythe, and the Fairies series. The pets now had ...
The toymaker launched the unboxing toy line L.O.L. Surprise! ("Li'l Outrageous Littles") on December 7, 2016. The brand became a huge success for MGA and the L.O.L. Surprise doll assortment was the #1 toy for 2017 through November in the US, according to The NPD Group. [11] MGA Entertainment planned to double the sales of L.O.L. Surprise toys ...
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Other products besides stuffed toys were made such as Little Golden Books, coloring books and miniature figurines. [10] Pound Puppies continued to be popular in the early 1990s. The toys were produced again in the early 2000s by Jakks Pacific and included specific breeds of dog (as opposed to a generic model), along with barking sounds and ...
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