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In 2013, the Playtex intimate apparel brand launched a $10 million integrated marketing campaign called "Be Uniquely You". This 360 rebranding included new bra styles and packaging and a strong presence in social media and national TV ads. The new campaign was created by KraftWorks NYC. [49] [50]
In 2006 Sara Lee spun off its apparel company into HanesBrands Inc. [3] HanesBrands owns many other clothing brands, including: Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Maidenform, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro ...
Playtex: 1947 US Unknown Pretty Polly: 1919 UK Unknown Rigby & Peller: 1939 UK Thailand Schiesser: 1875 Germany Unknown Silhouette: 1887 UK Unknown Spanx: 2000 US Thailand ThirdLove: 2013 US China Trashy Lingerie: 1973 US US Triumph International: 1886 Germany Brazil/China/Thailand True & Co. 2012 US China Ultimo: 1999 ceased 2015: UK India Van ...
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The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4] Also see water bra below. Plus-size: See Full-support bra above.
Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. In a post-lockdown world, going back to the rigid structure of wired bras (not to ...