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"Plain folks" is a form of propaganda and a logical fallacy. [1] A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns. [2] [3] It is like the propaganda, bandwagon.
A 1980 Softsoap commercial. Softsoap (marketed as Softsoap Brand) is the trade name of Colgate-Palmolive's liquid hand soap and body wash.The company is noted for its soap dispensers' former aquarium theme, where the dispenser would be styled to make it look like an aquarium with tropical fish printed inside the plastic.
Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.
By the late 19th century many well-known companies used trade cards as a form of promotion including: Colgate & Palmolive, Van Houten's cocoa, Clark's spool cotton, Tarrant's seltzer as well as many cigarette companies, sporting clubs and celebrities. These advertising postcards were also used for propaganda. [6]
A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. This image appeals to the common person. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or ...
Title card from the "Colgate Comedy Hour." Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to media that combines various forms of entertainment (television, movies, songs, etc.) with elements of advertising to promote products or brands. An example would be ...
An American propaganda poster from World War II produced under the Works Progress Administration In the United States, propaganda is spread by both government and non-government entities. Throughout its history, to the present day, the United States government has issued various forms of propaganda to both domestic and international audiences.
His style of writing history defending the Roman state actions and using propaganda heavily eventually became a defining characteristic of Roman historiography. Another example of early propaganda is the 12th-century work, The War of the Irish with the Foreigners, written by the Dál gCais to portray themselves as legitimate rulers of Ireland.