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By 1994, following its launch in 55 countries, Pantene was the #1 hair care brand around the world with sales reaching over $1 billion. By 1996, it was still leading in 78 countries and by 1998, it was the leading shampoo in 90 countries. [8] Pantene was advertised as approved by Swiss Vitamin Institute. [9]
Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by Sodalis USA (formerly High Ridge Brands LLC). It was introduced in 1987 by Procter & Gamble as a reformulation of Pert shampoo introduced in 1980. [1]
Clairol, formerly a personal products division of Procter & Gamble making hair coloring, hair spray, shampoo, hair conditioner, and styling products, sold to Coty on October 1, 2016 Balsam coloring brand (part of Clairol) Natural Instincts hair coloring (part of Clairol) Perfect Lights hair coloring (part of Clairol)
Shampoos work by applying water and shampoo to the hair. The specific shampoo for oily or dry hair breaks the surface tension of the water, allowing the hair to become soaked. [6] [7] This is known as the wetting action. The wetting action is caused by the head of the shampoo molecule attracting the water to the hair shaft.
Hair care is a category of cosmetics devoted to products which are used to improve the appearance of hair. [28] Shampoos are used to clean the hair and scalp by massaging into wet hair and then rinsing. [29] Hair conditioners are used following shampoo to improve the appearance of hair by making it smoother and shinier.
A bottle of modern-day hair conditioner by Clairol (right) Modern hair conditioner was created at the turn of the 20th century when the Edouard Pinaud company presented a product he called Brilliantine at the 1900 Exposition Universelle in Paris. [4] His product was intended to soften men's hair, including beards and moustaches. [5]
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