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In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image ...
A name is a label for any noun: names can identify a class or category of things; or a single thing, either uniquely or within a given context. Names are given, for example, to humans or any other organisms, places, products—as in brand names—and even to ideas or concepts. It is names as nouns that are the building blocks of nomenclature.
The company RCC specialized in baseball caps before registering a trademark for the name KOOZIE in 1980, and subsequently introducing the product as a can cooler in 1982. As the promotional product industry grew, more products were added to the KOOZIE brand, including drinkware, more styles of can coolers, cooler bags, outdoor leisure items ...
The products look the same -- so what do you choose: the better name or the better price? Herein lies the brand dilemma, where consumers are often faced with the difficult decision of foregoing an ...
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
The name for the country Turkey is derived (via Old French Turquie) from the Medieval Latin Turchia, Turquia, from Medieval Greek Τουρκία, itself being Τούρκος (borrowed into Latin as Turcus, 'A Turk, Turkish').
His first product, released within the company, was an electric razor-blade sharpener, which lost popularity when cheap disposable razors became readily available. Dremel then developed the high-speed lightweight rotary tool , later named the Dremel Multitool, for which the company continues to be known.
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