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Sweetwater became a Kurzweil dealer, but the company's clients were asking for advice regarding other products as well, so Surack expanded Sweetwater to become a retailer of musical instruments and pro audio equipment, with the recording studio continuing as an integral part of the business.
ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.
Sweetwater began selling more and more pro audio equipment, and eventually Sweetwater's retail business surpassed its recording studio business. [ 8 ] [ 9 ] By 2016, Sweetwater had become the largest online retailer of music instruments and equipment in the U.S. [ 10 ] Surack remains Founder and Chairman of Sweetwater Sound, with John Hopkins ...
Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy.
A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites.
Consumer Reports was established in 1936 to advance the Consumer Movement through product testing and advocating for consumer rights. Today the organization employs 500 people to conduct experiments at its laboratories, report the results, do journalism on consumer issues, and present the consumer perspective in policy discussions.