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Social media can significantly influence body image concerns in female adolescents. [27] Young women who are easily influenced by the images of others on social media may hold themselves to an unrealistic standard for their bodies because of the prevalence of digital image alteration. Social media can be a gateway to Body dysmorphic disorder.
The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. [1] [2] [3] While many factors, such as "parenting, education, [and] intimate relationships" also affect body image, "the media and body image are closely related."
Social media makes it even easier for adolescents to engage in these behaviors of social comparison, allowing them to view others all over the world at any given moment. [53] In one study looking at over 150 high school students, survey data regarding online social networking use and body image was collected. [54]
Social media's effect on Gen Z is taking its toll. For premium support please call: 800-290-4726 more ways to reach us
As many as 95% of teens ages 13 to 17 use social media, per a 2023 Surgeon General report, and at least 35% of these users spend more than two hours a day on social media, according to McKinsey.
The correlation between media image and body image has been proven; in one study, among European-American and African-American girls ages 7–12, greater overall television exposure predicted both a thinner ideal adult body shape and a higher level of disordered eating one year later.
Extensive levels of body shaming can have negative emotional effects, including lowered self-esteem and the development of issues such as eating disorders, anxiety, body image disturbance, [7] body dysmorphic disorder and depression. [8] These depressive effects can worsen especially when people feel their body can not meet social criteria. [9]
Experts from many different fields have conducted research and held debates about how using social media affects mental health.Research suggests that mental health issues arising from social media use affect women more than men and vary according to the particular social media platform used, although it does affect every age and gender demographic in different ways.