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The next morning, she presented the slogan to her associates at N. W. Ayers. [4] Her associates were initially hesitant to use the slogan due to its strange grammar, but it eventually became one of the most recognized advertising slogans of its time. The slogan has been used in every De Beers ad since 1948 and continues to be used today. [2]
In the new advertisements, men and women appeared with "white eyes", and the slogan was adjusted to "Us Tareyton smokers would rather light than fight!" The two slogans would be used to sell the two separate variations until 1981, when market value declined. [citation needed] This slogan was the final one used for the Tareyton brand.
Sensis sent cease-and-desist requests to Darrell Lea confectionery company, their advertising agency Akkomplice, and the television stations broadcasting the updated commercial, which was acknowledged by Darrell Lea, who withdrew the ad and sardonically offered Yellow Pages chocolates to calm them down.
It originated in a series of television advertisements by the woodstain and wood-dye manufacturer Ronseal, initiated in 1994 [3] [4] and still being broadcast in advertisements and online media as of 2021. [5] The slogan was created by Liz Whiston and Dave Shelton at the London advertising agency HHCL. [6]
Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
Marketing Modernization in a Political Context. In the 1960s, the first mass media campaign was launched for the John F. Kennedy vs. Richard Nixon election. Until this point, mass media was used ...
Chashme Baddoor (slogan) Chinese-style modernization; Choose the right; Church in Danger; Cite Black Women; Clapton is God; Clear waters and green mountains; Coexist (image) Come and take it; Common prosperity; Community of Common Destiny; Coughs and sneezes spread diseases
So read on to revisit some of the most memorable food and drink product slogans in history, and keep in mind that at the end of the day, packaged food is just food in a box and in many cases it's ...