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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Approached by UK supermarket chain Asda to create a new range of clothing, in the 1990s Davies produced his second household-name brand, George at Asda. [18] Davies was positive about the approach, the shift of consumer spending moved from high street to out of town accessible development. [ 19 ]
La Senza was founded in Canada by Laurence Lewin and Irving Teitelbaum, who opened the company's first store in 1990. In October 2006, La Senza was purchased by L Brands of Columbus, Ohio for $710 million CAD in cash, a company which already owned Victoria's Secret.
Ultimo has named numerous celebrities as the face and body of the brand, as well as other underwear ranges that fall under its banner. Among them are models Kelly Brook and Helena Christensen, [5] actresses Gemma Atkinson (Ultimo D-G cup) [6] and Kara Tointon (Michelle for George), singers Mel B, Sarah Harding, and Samantha Mumba (Per Amore), [7] television presenters Jenni Falconer, Peaches ...
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Brand Year of establishment Country of origin Country of manufacture Alanic: 2011 United States: United States: Adore Me: 2011 US Vietnam/Sri Lanka Aerie