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2. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   For example, a sales company may offer their consumers a bonus pack in which they can receive two products for the price of one. In these scenarios, this bonus pack is framed as a gain because buyers believe that they are obtaining a free product. [2] The purchase of a bonus pack, however, is not always beneficial for the consumer.

3. Free shipping - Wikipedia

   en.wikipedia.org/wiki/Free_shipping

   This figure has been consistent for the last few years (ranging between 58% and 69%). Moreover, US respondents asked in the survey listed free shipping (54% mentions) as a most important factor for online shipping. Next in line were exclusive online deals (23%), no sales tax (10%), fast shipping (9%) and in store pickup (5%). [3]

4. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   These are images that showcase a product or service in an attractive and appealing way. They usually include high-quality photos or illustrations of the product or service in use or in context. They can be used to capture the target audience’s attention and emotion, convey brand personality and message, and increase interest and desire.

5. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

6. List of McDonald's marketing campaigns - Wikipedia

   en.wikipedia.org/wiki/List_of_McDonald's...

   Please help clean up the lists by removing items or incorporating them into the text of the article. ( March 2014 ) This article may contain an excessive amount of intricate detail that may interest only a particular audience .

7. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Examples of these functions are warehousing and shelf stocking. Trade discounts are often combined to include a series of functions, for example 20/12/5 could indicate a 20% discount for warehousing the product, an additional 12% discount for shipping the product, and an additional 5% discount for keeping the shelves stocked.