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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
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King C. Gillette wearing a Panama hat, circa 1908. This is said to be Gillette's favorite picture of himself. [15]Gillette was also a Utopian Socialist. [16] He published a book titled The Human Drift (1894) [17] which advocated that all industry should be taken over by a single corporation owned by the public, and that everyone in the US should live in a giant city called Metropolis powered ...
In 1975, the first episode of Saturday Night Live included an ad for a triple blade razor called the Triple-Trac; in 2001, Gillette introduced the Mach3. In 2004, The Onion satirized Schick and Gillette's marketing of ever-increasingly multi-blade razors with a mock article proclaiming Gillette will now introduce a five-blade razor. [168]