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2. Marketing automation in email campaigns - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation_in...

   Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions. [1] [2] [3] [4]

3. Email marketing - Wikipedia

   en.wikipedia.org/wiki/Email_marketing

   Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

4. 8 Incredible Campaigns Marketing Pros Wish They’d ... - AOL

   www.aol.com/8-incredible-campaigns-marketing...

   The Incredible Campaigns Marketing Executives Wish They’d Thought Of Themselves ... email, and app channels for The New Yorker, Vanity Fair, Wired, and Bon Appetit. A lot of her day is execution ...

5. Direct marketing - Wikipedia

   en.wikipedia.org/wiki/Direct_marketing

   Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]

6. Marketing automation - Wikipedia

   en.wikipedia.org/wiki/Marketing_automation

   Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]

7. Advertising campaign - Wikipedia

   en.wikipedia.org/wiki/Advertising_campaign

   An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.