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  2. Data warehouse - Wikipedia

    en.wikipedia.org/wiki/Data_warehouse

    Data Warehouse and Data mart overview, with Data Marts shown in the top right. In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is a core component of business intelligence. [1] Data warehouses are central repositories of data integrated from ...

  3. Data management platform - Wikipedia

    en.wikipedia.org/wiki/Data_management_platform

    It is an integrated solution which as of the 2010s can combine functionalities of for example a data lake, data warehouse or data hub for business intelligence purposes. [4] However, this article discusses the use such technology platforms used for collecting and managing data for digital marketing purposes specifically.

  4. Business intelligence - Wikipedia

    en.wikipedia.org/wiki/Business_intelligence

    Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term. (Inmon & Nesavich, 2008) [19] gives an example: "a search is made on the term felony. In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit ...

  5. Database marketing - Wikipedia

    en.wikipedia.org/wiki/Database_marketing

    "Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...

  6. Data mart - Wikipedia

    en.wikipedia.org/wiki/Data_mart

    Data Warehouse and Data Mart overview, with Data Marts shown in the top right.. A data mart is a structure/access pattern specific to data warehouse environments. The data mart is a subset of the data warehouse that focuses on a specific business line, department, subject area, or team. [1]

  7. Data warehouse appliance - Wikipedia

    en.wikipedia.org/wiki/Data_warehouse_appliance

    "Data warehouse appliance" is a term coined by Foster Hinshaw, [1] [2] the founder of Netezza.In creating the first data warehouse appliance, Hinshaw and Netezza used the foundations developed by Model 204, Teradata, and others, to pioneer a new category to address consumer analytics efficiently by providing a modular, scalable, easy-to-manage database system that’s cost effective.

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