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Sainsbury's first lower tier range was called Sainsbury's Economy, which was launched in the 1990s to rival Tesco Value; it was later renamed Sainsbury's Low Price, then Sainsbury's Basics. When Basics was first rolled out, the name of the product and slogan was in a handwritten orange typeface with a simple outline hand drawing of the product.
A 2018 Inside Out investigation, which looked at practices within Tesco, Sainsbury's, Marks and Spencer, and Waitrose, found that some smaller store prices were 178% more than prices in their larger-format counterparts. [2] According to Sainsbury's, this can be attributed to discrepancies in "operational requirements and running costs. Rents ...
Tesco made a commitment to corporate social responsibility in the form of contributions of 1.87% in 2006 of its pre-tax profits to charities and local community organisations. [182] This compares favourably with Marks & Spencer, whose 1.51% is lower than Sainsbury's 7.02%. [183]
The higher prices add to the cost of living surge facing households with consumer price inflation in December recorded at the highest level since 1992.
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Fine Fare however had dropped behind in the cheapest supermarket race, with Asda, Tesco, Sainsbury's, Key Markets and International being cheaper in branded and own brands by 1979. [81] By 1980, the business was still in fourth place in market share, though Asda now had a larger share than Fine Fare, and Sainsbury's and Tesco market share had ...
Complaints from rival Sainsbury's over Aldi's price claims are upheld by the Advertising Standards Authority. Aldi's cheapest Christmas dinner claim was misleading, says advertising watchdog Skip ...