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The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5] By 1876, E. Butterick & Co. had become a worldwide enterprise selling patterns as far away as Paris, London, Vienna and Berlin, with 100 branch offices and 1,000 agencies throughout the United States and ...
The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
The Butterick family began selling their patterns from their Sterling, Massachusetts, home in 1863, and the business expanded so quickly that, in one year, they had a factory at 192 Broadway Street in New York City. At first producing only boy's and men's clothing patterns, the Buttericks expanded to dresses and women's clothes in 1866.
The Delineator featured the Butterick sewing patterns and provided an in-depth look at the fashion of the day. Butterick also produced quarterly catalogs of fashion patterns in the 1920s and early 1930s. [citation needed] In addition to clothing patterns, the magazine published photos and drawings of embroidery and needlework that could be used ...
Vogue Pattern Service began in 1899, a spinoff of Vogue Magazine ' s weekly pattern feature. In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961, Vogue Pattern Service was sold to Butterick Publishing, which also licensed the Vogue name.
Paper sewing patterns for women to sew their own dresses started to be readily available in the 1860s, when the Butterick Publishing Company began to promote them. [51] These patterns were graded by size, which was a new innovation. [52] The Victorian era's dresses were tight-fitting and decorated with pleats, rouching and frills. [41]