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Sign during the 2011 Wisconsin protests reading "we won't drink the kool-aid". The first known use of the phrase was in a passage from the 1968 non-fiction book The Electric Kool-Aid Acid Test by Tom Wolfe, where it is used by Clair Brush, who works for the Los Angeles Free Press, to describe an unsuccessful attempt to stop someone with a poor mental health record from drinking Kool-Aid laced ...
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack .
Although Jones used poisoned Flavor Aid, the drink mix was also commonly (mistakenly) referred to as Kool-Aid. This has led to the phrase "drinking the Kool-Aid", referring to a person or group holding an unquestioned belief, argument, or philosophy without critical examination. [218]
The brand was introduced as competition [2] to the similar (and more familiar and better-selling) [1] Kool-Aid made by Kraft Foods. The product came in assorted flavors sweetened with artificial sweetener, and was mixed with water to make a beverage. Original packages for the two Funny Face flavors deemed offensive and soon replaced.
Refusing to drink the corporate Kool-Aid, half of Gen Zers would turn down a job that doesn’t align with their beliefs. Chloe Berger. April 8, 2024 at 2:05 PM. Klaus Vedfelt—Getty Images.
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The New Journalism literary style is seen to have elicited either fascination or incredulity by its audience. While The Electric Kool-Aid Acid Test was not the original standard for New Journalism, it is the most-often cited work of that genre. Wolfe's descriptions and accounts of the adventures of Kesey and his cohort were influential on the ...
Edwin Elijah Perkins (January 8, 1889 – July 3, 1961), born in Lewis, Iowa, United States, invented the powdered drink mix Kool-Aid in 1927 in Hastings, Nebraska, after his family had moved to Hendley, Nebraska from Iowa in 1893. As a young man he worked with products like Jell-O, which was sold in his father's general store in Hendley.