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Shawn Stussy (born 1954) was a Californian manufacturer of surfboards. [1] The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker. [2] [3] He then used the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California.
The first product was a basic hat with the logo on the side. [15] Shortly after its founding, ASSC became a popular trend. Some notable celebrities have worn this brand such as Kanye West, BTS, and Kim Kardashian. [16] The brand released exclusively at ComplexCon Sk8-Hi Vans and Nike Air Force 1 Low (24 pairs were sold).
Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased. [6] [7] [8] Then as sales peaked, Stüssy moved into exclusive sales to create product scarcity, which established streetwear's focus on T-shirts and exclusivity. [9] Timberland boots are an everyday shoe in streetwear.
According to MTV's Liza Darwin, the costumes featured in the music video included streetwear fashion such as Kenzo x Opening Ceremony, Adidas Collection by Jeremy Scott and printed leggings; Stüssy's "Good Vibe" T-shirt, Obey's "OG Basic" crewneck, and Joyrich varsity jacket. In the sleepover scene, the girls are seen wearing clothes by UK ...
The Cool S consists of 14 line segments, forming a stylized, pointed S-shape.It has also been compared to the infinity symbol. [4] The S appears to have depth, where the overlap in the center of the S and the appearance of a potential altitude change at the top and bottom of the S make it look like the S connects back to itself in the same way as the infinity symbol does. [5]
Skateboarding fashion has been used in the hip hop scene since the early 2010s, including knit caps, bonnets, fitted pants or shorts, Vans, Nike SB (skateboarding), shirts with sleeves and printed Tees (brands like OBEY, Supreme, Stussy, Adidas, Supra, Circa, DC, RDS and Emericas).