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Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo. [6] While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. [7] Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women.
Susan G. Komen 3-Day for the Cure, a 60-mile (97 km) fundraiser walk; Susan G. Komen Marathon for the Cure – fundraiser half and full marathon; Susan G. Komen Bowl for the Cure – fund-raising and awareness initiative founded in 2000 and sponsored by USBC [31] and The Bowling Foundation. [32]
As the largest organization monetizing breast cancer, the Susan G. Komen Foundation with its licensing of a proprietary trademark is running the "pink ribbon" logo and slogan on a wide range of products. It has drawn close scrutiny over 'pinkwashing' products.
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WWE ® Goes Pink with Susan G. Komen ® STAMFORD, Conn.--(BUSINESS WIRE)-- WWE (NYS: WWE) and Susan G. Komen are expanding their joint "Rise Above Cancer" campaign to include all WWE Superstars ...
Susan G. Komen for the Cure: Komen is the largest and best funded organization, with highly visible fundraisers. National Breast Cancer Coalition : This large umbrella organization played key roles in several prominent pieces of American legislation, such as the creation of the United States Department of Defense 's Breast Cancer Research ...