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Food Basics was a no-frills discount supermarket chain owned and operated by The Great Atlantic & Pacific Tea Company in the northeastern United States.. Food Basics carried major national brands, as well as A&P's portfolio of private labels, [1] including America's Choice, A&P's flagship private label, Food Basics and Home Basics, Live Better, and Green Way.
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Food Basics was created by A&P Canada to compete with the successful No Frills warehouse-style supermarket operated by Loblaw Companies.It became part of the Metro group [2] when A&P Canada was sold to Metro for $1.7 billion in 2005.
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Based on a California supermarket flyer called "Trader Joe’s Insider’s Report," [52] and referred to as "a mix of Mad magazine and Consumer Reports, zaniness and food tips, wrapped up in a comic book format," [53] the insert proved popular with Ontario households. The flyer also became an important advertising vehicle for President’s ...