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Children can watch commercials with children of the same age acting overjoyed about a product, thus encouraging them to also purchase the product. [4] Advertising has a strong hold on behavior, as children are known to act out behavior and repeat quotes heard on advertisements—even in situations contextually separate from the ad. [5]
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
The YouTube Kids app has faced criticism over the accessibility of videos that are inappropriate for its target audience. The CCFC filed an FTC complaint over YouTube Kids shortly after its release, citing examples of inappropriate videos that were accessible via the app's search tool (such as those related to wine in their testing), and the ...
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The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Watch: 8-year-old's Target run captured on camera. Boy drives himself to school: 9-year-old California boy leads police on chase while driving himself to school: Reports.