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He and Schwartz launched TeePublic in 2013 as an e-commerce crowdsourcing site where artists could upload and sell their designs. The original business model required at least thirty people to commit to buying a shirt before a design went into production, [3] but today, designs are immediately manufactured and sold. [4]
Threadless began as a T-shirt design competition on the now defunct dreamless.org, a forum where users experimented with computers, code, and art. [5] Nickell and DeHart invited users to post their designs on a dreamless thread (hence the name Threadless), and they would print the best designs on T-shirts.
T-shirts are inexpensive to produce and are often part of fast fashion, leading to outsized sales of T-shirts compared to other attire. [1] For example, two billion T-shirts are sold worldwide per year, [ 2 ] and the average person in Sweden buys nine T-shirts a year. [ 3 ]
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