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Over the years, Ecko Unltd. expanded its product offerings to include a wide range of clothing and accessories, including jackets, hoodies, jeans, and sneakers. In the late 1990s and early 2000s, Ecko Unltd. became known for its bold, graphic designs and its association with hip-hop culture, and gained a reputation as a leading player in the ...
Another trend in hip-hop clothing, pioneered by Dapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on custom-designed tracksuits, jackets, and mink coats.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time. [3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well. [4] In 2004, Phat Farm was sold to the Kellwood Company for a reported $140 million. [5]
All of the clothing on the site is designed by either Ye himself or Gosha Rubchinskiy. [24] Notably, everything is sold for US$20. The items are produced by Los Angeles Apparel, a company owned by longtime friend of West and CEO of Yeezy, Dov Charney. [30] Items include t-shirt's, hoodies, windbreakers, trench coats, shorts, joggers, and socks.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
A diverse range of people have worn A.K.O.O apparel including hip-hop star Big Boi. [8] Some prominent fans have even taken it a step further by aligning themselves and their projects with A.K.O.O. such as Hosea Chanchez [ 9 ] B.o.B , Curtis Granderson , [ 10 ] Carl Crawford , Travis Porter , Tristan Wilds , Meek Mill and Mickey Factz .
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