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That year, United Video acquired TVSM Inc. (publishers of competing listings guides Total TV and The Cable Guide) in a $75 million all-cash acquisition; as a result, TV Guide merged with Total TV, and began printing a version of the magazine in the latter magazine's full-size format (while retaining the original digest size version) effective ...
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By the early 1980s, Total TV had expanded into 40 cities, all in Wisconsin. The expansion was taking an enormous amount of time, effort and capital. By this time, the original investors had purchased the Milwaukee Bucks. In 1984, most of Total TV's assets were sold to Denver-based Jones Intercable. Several systems and a few unbuilt cities were ...
The prototype of what would become TV Guide Magazine was developed by Lee Wagner (1910–1993), [5] who was the circulation director of MacFadden Publications in New York City in the 1930s – and later, by the time of the predecessor publication's creation, for Cowles Media Company – distributing magazines focusing on movie celebrities.
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