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Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes.
PageSpeed Insights (PSI) is a free tool from Google that analyzes the performance of a web page on both mobile and desktop devices. It provides suggestions on how to improve the page's speed and overall user experience. Data and Metrics. PSI utilizes two main types of data:
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Focus on generative engine optimization (GEO). Diversify your strategy beyond the basics of SEO. Include time to value in your articles and posts, and don’t forget to emphasize a good user ...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
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