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Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
The Public Relations Society of America (PRSA) is a 501(c)(6) not-for-profit organization trade association serving the public relations and communication community. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
The Ivy League's international relations programs are ranked in Foreign Policy's "Best International Relations Schools in the World" article. [12] The rankings provide a glimpse of international relations as an academic and professional discipline, aggregating responses from 1,514 international relations scholars at U.S. colleges and ...
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
41. Public sector PUBLICSEC For creative use of PR by a public sector body. 42. Publications PUBLT For a creative PR publication in print or electronic format. 43. Retail and fashion RETAIL For a PR campaign in the retail or fashion sector. 44. Small and medium enterprises SME For a PR campaign by an SME (as defined by the EU). 45. Sponsorship ...