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The company was founded as BLOC Development Corp., a publisher of utility and application software products starting with FormTool, in 1985. The original company was a pioneer in utility software with several top 10 titles. The original founders were: Frank Millman, Jorge Torres, Frank Haggar, Phil Bolin, Stephan Whitney, and Bob Horton.
Many operators of review sites acknowledge that reviews may not be objective, and that ratings may not be statistically valid. In some cases, government authorities have taken legal actions against businesses that post false reviews. In 2009, the State of New York required Lifestyle Lift, a cosmetic surgery company, to pay $300,000 in fines. [13]
G2.com, formerly G2 Crowd, is a peer-to-peer review site headquartered in Chicago, Illinois. It was known as G2 Labs, Inc. until 2013. The company was launched in May 2012 by former BigMachines employees, with a focus on aggregating user reviews for business software.
[16] [137] The review filter was first developed two weeks after the site was founded and the company saw their "first obviously fake reviews". [136] Filtered reviews are moved into a special area and not counted towards the businesses' star-rating. [136] The filter sometimes filters legitimate reviews, leading to complaints from business ...
Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. [2] The site offers freemium services to businesses. [3]
Abuses akin to ballot stuffing of favourable reviews by the seller (known as incentivized reviews), or negative reviews by competitors, need to be policed by the review host site. Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon.
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