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The first online auction site was Onsale.com, founded by Jerry Kaplan in May 1995. [10] Onsale's business model had the company act as the seller. [9] In September 1995, eBay was founded by French-Iranian computer scientist Pierre Omidyar using a different approach to online auctions by facilitating person-to-person transactions. This was a ...
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Buyers can continuously bid for the items they are interested in. Eventually the highest bidder wins the item. Two types of forward auctions are common. The first is a liquidate auction. Here buyers seek to obtain the lowest price for an item they are interested in. The second type is a marketing efficiency auction. Buyers wish to obtain a ...
The auction is named after William Vickrey, [2] Edward H. Clarke, [3] and Theodore Groves [4] for their papers that successively generalized the idea. The VCG auction is a specific use of the more general VCG mechanism. While the VCG auction tries to make a socially optimal allocation of items, VCG mechanisms allow for the selection of a ...
The generalized second-price auction (GSP) is a non-truthful auction mechanism for multiple items. Each bidder places a bid. The highest bidder gets the first slot, the second-highest, the second slot and so on, but the highest bidder pays the price bid by the second-highest bidder, the second-highest pays the price bid by the third-highest, and so on.
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