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WDVI (100.5 FM) is a country music radio station in Rochester, New York.The station is owned and operated by iHeartMedia.Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New York.
It is the sixth tallest building in Rochester and was originally built as Marine Midland Plaza. Site preparation work started December 1967, with groundbreaking on February 5, 1968. [ 3 ] Standing at 284 feet (87 m) with 21 floors , the building was topped out on July 10, 1969 [ 4 ] and opening day was April 15, 1970. [ 5 ]